Who decided on ruffles?

Sunday morning found my daughter and I at a non local mall to find what couldn't be found locally.
Having been referred by no less than two different sources that I would indeed be able to find what I was looking for, I was feeling pretty darn comfortable that I would be heading out with a bag in my hand. By the way, my daughter never seems to have this issue.
I was dropped off at the entrance at the large anchor store, while she parked, as it takes me longer to shop, and she was heading to a few of her favorite places.
Knowing that this would be a piece of cake I confidently made my way to the proper department, but why could I not find the brand I was looking for. Why did all the pants seem to have two inch zippers, or the below the waist designation? I flagged down a sales associate, they seem to like that better than sales clerk, and she led my to the area I was seeking. But wait..why were there only ten pair of the pants I was searching for on the rack and none of the ones in the style I really wanted.
Was I not told by no less than the manufacturer that this was the place to go in my search?
Unable to find what I had come for,and composing a strongly worded letter of complaint in my head, I then decided to spend a bit of time looking at other options. Wait, where did the womens dept. go? Shouldn't it be next to the womens' pants? So I flagged yet another of the associates down and she pointed to the far end of the store, the department I was seeking was in a new location. They had moved the junior sizes to a convenient spot, forcing us of the mature age to walk the length of the store, just to browsed the more mature fashions.
Already becoming a bit disgruntled, and remembering why I like shopping online, I started looking at the clothing that some designers decided we of a mature age would like to wear. I was feeling a bit of a flashback to the sixties and seventies as I looked, as the majority of the selections were definitely retro in style, just more expensive. The preponderance of ruffles and frills on the blouses took me aback. After all ruffles were something that I may have worn while I was a toddler, but those days were long gone.
It also occurred to me that in these times of thrift, what we are looking for are garments that can be washed, dried and worn, without an iron touching the said garment. I dare anyone to pull a ruffled shirt out of the washer and hung on a hanger to dry (manufacturers recommendation) or out of the dryer, and put it on without an iron straightening the ruffles.
After a few conversations with other shoppers with the same glazed look of disgust in their eyes, I found I was not alone in my thinking of "who decided mature women should wear ruffles and beads, or sequins on their everyday clothes? Who decided that the favorite fit should have a two inch zipper or be below the navel. Maybe once in my teens and twenties, but certainly not now as I edge into my sixth decade.
So I opted to leave the big anchor store, and head to meet my daughter, who as I suspected did have shopping bags in her hand.
So buyers of the womens departments, whether you are employed by a big chain store, or a smaller specialty shop, maybe the 70% sale racks wouldn't be so crammed if you just actually went to a mall and sat on a bench for a bit and watched who is going into the store. It might be an eye opening experience for you. If not, I think I know someone who might be able to do a better job.